Make sure your brand is true to who you are.
All healthcare providers have aspirations and expectations about the kind of practice they want to create. You may have preferences as to the size of your ideal practice or the type of patients you most want to serve, but most likely you have the vision of your medical brand identity in mind.
Communicating the spirit of who you are as a practitioner and what your practice is all about is key to building a successful practice that patients want to refer their family and friends to. When a patient makes an appointment, enters your waiting room or has their first consultation, each stage is an opportunity to create a positive experience and become a valuable part of the community.
At the end of the day, your medical brand identity is about your mission and philosophy, not just your logo or the signage outside your office. It’s the consistent use of images, colors, words, messages and actions that define your brand identity and your practice.
Build bonds with other doctors.
Under the Affordable Care Act, especially in reference to promoting and rewarding team-based health care, networking with other doctors to encourage referrals will be fundamental to practice success. This can be accomplished through interaction with medical associations and other professional organizations for healthcare practitioners.
Social media marketing regarding the healthcare profession is changing how prospective patients find your practice, how they share their experiences and ultimately who they will rely on for their health care needs. In this day and age, people are more likely than ever to seek health information and referrals through social media.
Participation in Facebook, YouTube, Twitter, LinkedIn, Yelp and Google+ will increase your online presence and enhance your medical practice marketing. You can promote testimonials on Yelp and Google+, post an educational video on YouTube or build your brand on Facebook. These popular forums are more than just a fashionable networking idea – it is a real investment in your practice and reputation.
Search engines like Google®, Yahoo!®, MSN® or Bing™ crawl and index billions of web pages every day to return appropriate results to their users when they enter a query. With new rules in place, these search engines are now penalizing sites that are overstuffed with key words.
Your content should be well-written and tell an interesting story, educate its users and keep them engaged. Consistently updated, relevant content, newsworthy press releases and compelling blog posts will help gain a user’s attention. If your website contains absorbing content that helps Google® provide the best user experience possible, you will be rewarded with greater visibility of your rankings on the results pages. Optimizing your medical practice website for top ranking in the search engines requires professional intervention so that your site will appear high on the search engine results page every time a prospective patient does a search.
Let us help you grow your business.
Whether it is a new website, logo or brochures for your brand identity; social media and Search Engine Optimization to attract new clients; or content writing and patient communication to get your ideas across; we have the expertise to help you reach your medical practice marketing goals.
Experienced medical practice marketing.
If you are like most practitioners, you are too busy seeing your patients. The Zizion Group can analyze your practice and produce a unique medical practice marketing plan that will allow you to focus on your existing clientele while driving new potential customers through your doors.
Contact us today 561-221-1000 to schedule a consultation.