Zizion has teamed up with Networld Online (NWOL), an internet marketing company, that looks at your business as a whole, finds the best marketing strategy and brings it to the web. When constructing your email marketing campaign, they use creative writing, custom HTML design, and program messaging know-how.
What can you do with medical email marketing?
- Keep in touch with your patients with a monthly newsletter
- Introduce a new service or product
- Present a special discount
- Announce a special event
- Offer an incentive for referral business from past patients
- Patient appreciation promotions
- Announce a new location
Creating your email marketing strategy can be fun! Every email marketing blast begins a decision cycle for your patients. NWOL will optimize your message at each stage of the cycle in order to enhance response and increase overall marketing results.
As your email marketing partner, they can:
- Analyze your goals and objectives to make the most of your marketing dollars
- Help you build a targeted, permission-based subscriber database
- Write a killer subject line to get your email opened
- Use HTML to give your message that extra visual impact
- Write compelling email sales copy to entice readers to act
- Keep an archive of your newsletters on your site; great for building up a resource library and search engines love new content!
- Create a landing web page exclusively for your email, blending the page design with the message to reflect consistency and increase your return on investment
Patient communication is about medical marketing.
It is important to continually stay in front of your potential customers and your core customer base at all times. One thing is guaranteed, if you are not marketing to your patients than someone else is. Email is terrific for creating an environment that creates a true exchange and communication.