Social Media Marketing is an important tool for building brand equity and loyalty.
Social media marketing is a powerful force for brand building and to drive patients to your practice. Social media marketing can help you increase website traffic, improve brand awareness, enhance marketing campaigns on other channels and build a loyal brand following and community of patients.
Zizion has teamed up with Networld Online (NWOL), an internet marketing company that looks at your business as a whole, finds the best marketing strategy and brings it to the web. They can launch marketing campaigns, identify and grow audiences, and distribute targeted messages on key social networks including Facebook, Twitter, LinkedIn, Google+ Pages, YouTube and more.
By establishing a business presence on social media sites, small and medium size practices can promote their products and services to a wide audience at a relatively low cost.
Social Media Marketing use is exploding.
Social media marketing must be done on a consistent basis in order to be successful.
For optimal success, it is important to tailor each message for the best demographic in every vertical. For example, in 2014, Facebook’s growth came among adults over the age of 55+.
Here are some important things to consider when using Social Media Marketing:
- Facebook users are predominately female.
- LinkedIn is more popular than Twitter among adults.
- Twitters user based is predominately male.
- Video is a powerful marketing tool. YouTube commands ages 18 to 34 more than cable TV.
- Pinterest is predominately female.
If you would like more information on our Social Media Marketing packages for your medical practice call 561-221-1000 to schedule a consultation now.